Video and websites, the most flexible advertising methods of all
Online and electronic media are fast becoming the most flexible and dynamic advertising methods of all.
Many people now use the internet instead of – not merely in addition to – directories, newspapers and the telephone, etc.
The internet is therefore a crucial and potentially very effective vehicle for advertising and marketing.
Part of the online revolution, the popularity and reach of social networking media/websites such as Facebook and Twitter also offer very inexpensive (but potentially very time-consuming, so beware) ways to promote your business and offerings, together with establishing brand, reputation, credibility, audience and following, etc.
Electronic and online advertising media – notably establishing your own website(s) and online services/product availability – can be expensive and challenging to originate and implement initially, but costs tend to be low thereafter, and can be extremely cost-effective if sensibly researched and implemented.
Online video (for example using Youtube and Vimeo, etc) offers hugely diverse and exciting opportunities to represent your business and offerings, via many different strategies, from educational and instructional, to presentational and any kind of dramatic staging or context that you might imagine (and can afford to produce).
Email is an extremely inexpensive method of communicating short or quite large messages to potential customers; although needs careful design, organization and implementation, because the email medium is very widely abused and involves risks and implications that can be counter-productive if poorly managed. The same applies to texting, via mobile/cellular telephone systems.
As the internet extends progressively to mobile phones (smartphones and tablets, etc) the opportunity and necessity to make use of online and web-related marketing methods becomes increasingly important and useful.
Internet advertising has advanced fantastically beyond the early days of simple trade listings, internet directories, and ‘pay-per-click’ advertising offered by the major search engines. Such sophisticated methods are now easily available, very viable, and extremely relevant for very small ‘local’ businesses, and are all examples of this fundamental shift in marketing.
Take time to learn about and understand which of the new digital methods will work for you and how. You will be experiencing already many of these methods as a customer on the web. Think about how it works while you are a customer, and ask yourself how you might make use of these incredible methods instead for yourself as a supplier.
Most, if not all of the information you need is freely available on the internet – take time to look for it and learn – and ensure that your business explores and implements the many very cost-effective advertising methods available to you via internet media and the modern digital revolution.